And there are no advertising rules specific to the sports betting industry at the federal level.

States regulate how sportsbooks can operate but give companies wide latitude over what they can say in advertisements - a break from the constraints on other industries where there is a risk of addiction, such as tobacco. If you've driven past a billboard, turned on a TV or used the internet lately, odds are you've seen an ad for sports betting. Sportsbooks such as DraftKings and FanDuel - companies that set odds and take bets - have unleashed an advertising storm, intent on scooping up as many customers as possible. Betting on sports in much of the country is now as easy as tapping an app on your phone. Sports betting is exploding across the U.S., but how companies advertise remains largely unregulated.Ī new era of legalized betting is taking root across the U.S., one that is radically reshaping what it means to watch professional and collegiate sports.įor many fans, the days of the once-a-year Super Bowl office pool are a distant memory.

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